⚡ Energy Savings, 🛢️ Oil & Gas, 🏭 Industrial, 🌍 Global Reach, 🏥 Healthcare, ✈️ Airports, 💻 Data Centers, 🚇 Transport, 🏢 Commercial, 🏠 Residential

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Work experience

Independent Consultant (Smart Buildings, ELV/ICT, IoT & Sustainability) 

Doha, Qatar | EMEA & APAC | June 2025 – Present 

Operating as an independent strategic and techno-commercial advisor, supporting system integrators, distributors, developers, manufacturers, and start-ups across the GCC on Smart Buildings, Lighting Control, ELV/ICT, BMS, Security, IoT, and Sustainability portfolios. 

Key Contributions & Impact 

• Providing strategic input on portfolio and product roadmap priorities, analyzing customer feedback, competitor landscapes, regulatory trends, and technology roadmaps to ensure offerings are differentiated, compliant, and future ready. 

• Conducting structured market research using surveys, interviews, and secondary data to support GTM strategy, pricing models, product–market fit, and partner strategy, combining quantitative and qualitative evidence. 

• Designing and reviewing complex system architectures (KNX, DALI-2/D4i, BLE, Zigbee, BMS, hybrid wired/wireless) and converting them into optimized BOQs, value-engineered designs, and competitive techno-commercial proposals. 

• Developing GTM playbooks, forecasting models, and channel strategies to improve hit rate, sales focus, and capacity planning.

• Delivering targeted technical and commercial trainings on lighting control, BMS/GRMS, wireless systems, and integrated security-explicitly linking technology choices to energy savings, Net Zero roadmaps, ESG goals, and lifecycle cost reduction.  

• Building practical frameworks and toolkits (governance checklists, risk scorecards, partner enablement templates) and applying them directly in live consulting engagements. 

• Writing thought-leadership articles on LinkedIn covering Smart Buildings, IoT, Net Zero, ESG, and digitalization-positioning myself and partner organizations as trusted industry advisors. 

• In parallel, pursuing a Doctor of Business Administration (DBA), strengthening capabilities in market economics, managerial accounting, valuation, digital marketing, quantitative/qualitative research, business intelligence, and international project management, and applying these insights directly to consulting and strategy work. 

Legrand

Project Manager – Applications Engineering (EMEA, Europe, North America & LATAM) 

Hybrid | Doha, Qatar | June 2022 – May 2025 

Reporting to Vice President (HQ: Netherlands) 

Role Summary 

Led applications engineering, project delivery, and portfolio management for Smart Building, Lighting Control, AV, and IoT programs, operating as part of Legrand’s European and North American (USA/Texas) teams, with execution responsibility across EMEA, LATAM, and APAC.

Acted as a regional-to-global bridge, aligning market requirements from Europe, North America, and emerging regions with global product strategy, engineering standards, and delivery governance.

Key Responsibilities & Impact 

• Directed multi-regional portfolios spanning Smart Buildings, Lighting Control (DALI-2, D4i, Wattstopper+ / DLM powered by Encelium), KNX, GRMS, AV, Smart Metering, IoT, Grid-integrated systems, and Data Centre ELV/ICT across airports, healthcare, hospitality, government, and mission-critical facilities. 

• Owned end-to-end delivery for multi-site ELV/ICT and lighting control programs, covering BOQ/BOM, vendor negotiations, FAT/SAT, commissioning, handover, DLP, and cloud-based diagnostics (Azure, Encelium, Wattstopper+). 

• Held full presales ownership, leading solution architecture, compliance matrices, RFI/RFP responses, techno-commercial proposals, and value engineering, increasing win rate and shortening bid cycle time. 

• Managed P&L responsibility across regional portfolios, controlling CAPEX/OPEX, tracking ROI, and aligning investment with strategic growth and margin objectives. 

• Defined, owned, and governed portfolio KPIs, including bid win rate, delivery performance, partner adoption, margin, customer satisfaction, system availability, and portfolio health, reporting directly to executive leadership. 

• Planned, monitored, and executed programs using MS Project, ensuring milestone control, resource optimization, and predictable delivery. 

• Achieved on-time delivery ≥96% and cost variance within 3–5% through disciplined PMO governance, RAID management, and EVM (CPI/SPI). 

• Led and managed a regional Applications Engineering team, providing technical direction, mentoring, workload prioritization, escalation handling, and performance management. 

• Acted as Tier-3 / advanced technical escalation for live systems, performing deep troubleshooting, root-cause analysis, and recovery on production environments without service disruption. 

• Monitored and supported global production systems and cloud servers, proactively assessing system health, uptime, telemetry, alerts, backups, and patching, ensuring operational continuity and cybersecurity compliance. 

• Led API-based integrations between lighting control, BMS/GRMS, access control, metering, and enterprise platforms, enabling data exchange, analytics, and automation workflows. 

• Supported grid-aware and energy-integrated architectures, aligning lighting control and metering systems with energy optimization, demand management, ESG, and Net Zero objectives. 

• Worked closely with Legrand USA (Texas / North America/France) and European teams, supporting solution standardization, global escalation resolution, and alignment of regional needs with global execution models. 

• Collaborated with R&D and Product Management teams across North America (Texas, Toronto) and Europe (France, Netherlands), feeding structured market intelligence, field feedback, and beta/NPI insights into product roadmaps. 

• Ran beta, NPI, and release testing for software and hardware, developing test plans, regression suites, release notes, and improving release quality. 

• Centralized issue and knowledge management using Jira (workflows, SLAs, R&D issue tracking) and Confluence (RCAs, troubleshooting guides, solution runbooks, partner documentation). 

• Administered BACnet, AV, and API licenses globally, maintained compliance records, and managed configuration, telemetry, and audit databases. 

• Built and maintained Salesforce sales pipelines, dashboards, and exit criteria, leading weekly VP-level pipeline and delivery reviews to improve forecasting accuracy and bid velocity. 

• Delivered partner enablement programs (technical training, CXO briefings, certifications, SOPs, escalation playbooks) across Europe, North America, EMEA, LATAM, and APAC, enabling 120+ partners. 

• Provided executive-level briefings to CXO stakeholders, translating system performance, risks, and energy outcomes into business, ESG, and Net Zero narratives. 

Product, Market & Technical Leadership

• Acted as a Subject Matter Expert (SME) for the lighting control and ELV/ICT portfolio, serving as the technical authority for product positioning, solution standards, escalations, and complex design decisions across regions. 

• Shaped and resolved 300+ product issues and solution improvements across portfolios including DALI-2, D4i, Wattstopper+ / DLM (Encelium), KNX, GRMS, BMS, smart metering, APIs, and grid-integrated systems, improving product stability and field adoption. 

• Closed the R&D ↔ field feedback loop by translating live-system behavior into SWOT insights, customer personas, segmentation inputs, SPN data, and roadmap priorities, accelerating product maturity and reducing repeat issues. 

• Influenced presales strategy and bid outcomes by defining reference architectures, compliance narratives, and risk-aware designs, contributing to 95%+ win rates on complex, consultant-led projects. 

• Ensured operational readiness at scale, addressing commissioning complexity, cloud reliability, API integration, lifecycle supportability, and global deployment risks before market expansion. 

• Built long-term ecosystem trust by acting as the single point of technical credibility for system integrators, consultants, distributors, OEMs, and value-added partners 

Key Achievements

• Delivered $8M in international portfolio growth (2022–2025) by combining strategic planning, presales leadership, technical authority, and partner trust-building, while sustaining OTD ≥96% and cost variance ≤3–5% 

• Pioneered Legrand’s first large-scale 5G wireless IoT lighting retrofit at Hong Kong International Airport (T1–T4 & Departure Hall), achieving up to 85% energy savings through integrated DALI, Zigbee, BACnet, and IoT architectures. 

• Delivered Hong Kong Government EMSD healthcare programs (Phase 1 & 2) across 35+ hospitals, integrating IoT, HVAC, AV, fire, and lighting systems, achieving ~40% energy savings and improved operational resilience. 

• Led smart infrastructure deployments for hyperscale data centres including Amazon (Zola, Cape Town), Meta/Facebook (South Africa), and Apple (Denmark), achieving up to 40% energy savings using redundant server architectures and advanced CCT lighting controls. 

• Modernized Eindhoven Metro Station (Netherlands) by upgrading from Osram LMS to Legrand Encelium X, integrating DALI, Zigbee, DMX, people-counting, BACnet, HVAC, AV, and fire systems, delivering ~45% energy savings. 

• Delivered 400+ smart building projects globally, representing $500M+ in portfolio value, across EMEA, LATAM, and APAC (2012–2025). 

• Recognized with 27+ LinkedIn client and partner recommendations for technical leadership, delivery excellence, and trusted advisory impact. 

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CADD Emirates

Project Manager – ELV/ICT & Smart Buildings

 Doha, Qatar | October 2016 – June 2022  

Reported to General Manager and CEO (Head Office Dubai-UAE)

Role Summary 

Led end-to-end delivery of complex ELV/ICT and Smart Building programs across commercial towers, corporate offices, and 5-star luxury hospitality developments in the Middle East. Operated as delivery owner and technical authority, accountable for the complete project lifecycle - from tendering and design through commissioning, handover, and commercial close-out-often within live, high - risk operational environments. 

Role Summary Project Lifecycle Ownership (End-to-End)

Owned full responsibility across the complete project lifecycle: from Initiate → planning → Execute → Controlling/Monitoring → Handover → DLP →  AMC

• Tendering & Bidding: RFI/RFP responses, technical proposals, BOQ verification, compliance matrices, value engineering, bid clarifications, and submissions 

• Design & FEED: System architecture, FEED inputs, shop drawings, control schematics, material submittals, technical compliance, and authority approvals

• Execution: Procurement, installation supervision, integration coordination, subcontractor management, and progress control  

• Testing & Commissioning: FAT, SAT, and end-to-end testing & commissioning of GEMS/BMS, Siemens Desigo CC, Lighting Control, GRMS, Access Control, AV/BGM, IP Telephony, Networking & Security systems 

• IT / OT & Networking: Switching, routing, firewall configuration, VLAN design, system hardening, and database configuration 

• Handover & Close-out: As-built documentation, O&M manuals, training, final submissions, DLP management, commercial approvals, invoicing, and final account settlement 

Role Summary Project Lifecycle Ownership (End-to-End)

• Delivered turnkey ELV/ICT and smart building solutions across hospitality and commercial projects, including: -

- Lighting Control: KNX, DALI, DMX, Modbus, BACnet 

- BMS / GEMS: Siemens Desigo CC platform 

- GRMS with PMS integration (Fidelio) 

- Fire Alarm & Access Control integration (Dormakaba/Saflock)

- IP Telephony, IPTV, SMATV, HSIA, Room Media Systems 

- Audio-Visual & BGM Systems 

- Structured Cabling & Networking 

• Executed high-risk retrofits in live / occupied environments with zero downtime (e.g., Ritz-Carlton Doha). 

• Designed and implemented satellite internet redundancy (ViaSat) to ensure uninterrupted connectivity 

• Acted as Tier-3 technical escalation lead, resolving complex multi-vendor and protocol-level integration issues. 

• Delivered network infrastructure and security, including switching, routing, firewall configuration, and system segmentation. 

• Built and maintained centralized databases for BMS (Desigo CC), GRMS (SQL, SEGC-Soft), and Access Control, covering devices, addressing, users, permissions, alarms, schedules, and integrations. 

• Led application programming and configuration of 456+ guest tablets, delivering customized UI/UX for lighting, HVAC, GRMS, IPTV, and guest services 

• Delivered and certified structured cabling systems, including: 

- 38,000+ CAT6 data points 

- Fluke testing, labeling, and certification 

- Fiber testing using OTDR 

• Administered projects under FIDIC contracts, managing scope, variations, risk, and EPC-aligned delivery. 

• Ensured compliance with ISO, MOI, ADMCC, QCDD, NFPA, and HSE requirements. 

• Conducted regular site inspections, toolbox talks, QA/QC audits, and safety reviews 

• Monitored project KPIs, schedules, budgets, and quality metrics using EVM (CPI/SPI), OTD, cost variance, RAID logs, and QA/QC indicators to ensure on-time, on-budget, and compliant delivery. 

• Interfaced with clients, consultants, contractors, and authorities to align technical, operational, and contractual requirements. 

Team & Delivery Leadership

• Led and managed large multidisciplinary delivery teams, including: - 

- 3 Assistant Project Managers 

- 3 Senior Project Engineers 

- 4 Site Engineers 

- 30+ Technicians 

- 3 Supervisors 

- 50+ outsourced / subcontract staff 

• Directed workforce planning, task allocation, escalation handling, mentoring, and performance management across multiple concurrent sites.

Key Achievements 🏆

• World-first hospitality integration: Solved complex integration between Schneider Electric GRMS and Dormakaba Saflok Access Control, enabling seamless room automation and secure guest access. 

• Unified GRMS, PMS (Fidelio), Fire Alarm, BMS (Desigo CC), AV, IPTV, and Lift Access using BACnet, NETx, and Messenger LENS middleware. 

• Delivered the region’s largest smart hospitality retrofit: -

- 374 guest rooms automated 

- 456+ guest tablets programmed with custom UI/UX 

• Implemented advanced KNX applications (lighting, HVAC, blinds, daylight harvesting, occupancy control, metering), achieving up to % energy savings. 

• Implemented advanced KNX applications (lighting, HVAC, blinds, daylight harvesting, occupancy control, metering), achieving up to 35% energy savings.

• Successfully delivered a $9M USD project on time and without incidents in a fully operational 5-star hotel. 

• Coordinated 100+ personnel and 2,000+ man-hours, maintaining strict ISO, MOI, and ADMCC compliance. 

• KNX Award 2019/2020 (Asia – International Category) — Nomination for innovation and energy efficiency.  (Nomination)

• Coordinated 100+ project personnel and oversaw 2,000+ man-hours, ensuring ISO, MOI, and ADMCC compliance.

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Prolite Controls Limited

Senior Technical Support Engineer (Founding Team / MEA/APAC In-Charge) 

Dubai | UAE | August 2014 – October 2016 

Reported to Regional Director (Dubai, UAE) 

Role Summary 

Joined Prolite Controls at company inception and served as a founding technical authority, responsible for building the initial product portfolio, certification strategy, and regional technical delivery model across MEA. Acted as the bridge between OEM R&D, manufacturing, partners, and live projects, shaping products, processes, and market readiness from the ground up. 

 Core Responsibilities & Impact 

• Built Prolite’s first-generation lighting control, Home Automation and GRMS portfolio by sourcing and standardizing solutions from multiple OEMs, defining electrical codes, panel design standards, and compliance frameworks.

• Worked directly with OEM R&D and support teams to customize, validate, and stabilize products for regional market requirements.   

• Issued KNX Manufacturing ID, registered products with the KNX Association, and supported ISO 9001 certification, ISO/IEC 17025 enabling international credibility and market entry. 

• Led commissioning and Tier-2/3 technical support for KNX, GRMS, and DMX projects, acting as regional site coordinator across multiple deployments.

• Supported firmware testing, diagnostics, and performance optimization, feeding structured field insights back to R&D to improve reliability and reduce repeat issues

• Designed and delivered technical trainings and workshops for sales teams, engineers, and distributors, significantly improving demo success and solution confidence. 

• Enabled regional distributors and system integrators through hands-on technical support, documentation, and escalation handling. 

• Established client → field → R&D feedback loops, directly influencing product roadmap priorities and regional feature adoption. 

• Supervised installation teams and workshop activities, overseeing production, testing, commissioning, and on-site deployment, while enforcing safety and PPE compliance. 

• Led pre-production validation by auditing BOMs and Gerber files for manufacturability, footprint consistency, and supply risk, and by flashing and testing firmware on microcontrollers to qualify hardware stability prior to production release 

Key Achievements 🏆

• Built the company’s initial product portfolio and technical delivery foundation, enabling successful market entry across the MEA region. 

• Secured KNX Manufacturing ID and completed product registration with the KNX Association, establishing international standards recognition. 

• Supported achievement of ISO certification, strengthening product quality, compliance, and operational credibility. 

• Drove approximately 40% growth in regional product adoption through structured partner enablement, training, and technical support programs. 

• Expanded Prolite’s MEA partner ecosystem, building long-term trust through reliable technical leadership and delivery support. 

• Played a pivotal role in R&D customization and firmware optimization, improving product stability and real-world system performance. 

• Acted as technical and project in-charge for production, testing, commissioning, and execution, ensuring consistent delivery quality and client satisfaction. 

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Quantran System Gulf LLC

Technical Support Engineer – MEA & APAC

Dubai, UAE | February 2012 – August 2014 

Role Summary 

Served as a regional technical authority for Quantran products and the newly launched QLITE brand, supporting product engineering, presales, production, commissioning, and regional delivery across the GCC. Operated at the intersection of sales, engineering, manufacturing, QA/QC, R&D, and field support, contributing to product readiness, compliance, and scalable deployment across MEA markets.

Core Responsibilities & Scope

Product Engineering, R&D Collaboration & Technical Leadership (Quantran / Qlite) 

• Acted as a core technical contributor for the Quantran product portfolio and the newly launched QLITE brand, supporting product engineering readiness, production validation, and regional deployment across GCC markets. 

• Worked closely with factory R&D and Quality teams to test products, log defects, perform root-cause analysis, and support corrective actions prior to and after field deployment. 

• Contributed to firmware validation, OTA updates, and system performance improvements, ensuring product stability, reliability, and suitability for real-world installations.

• Supported product launch activities by validating configurations, panel designs, compliance documentation, and field performance before large-scale rollouts. 

• Served as a technical reference point for internal teams and partners on product behavior, limitations, integration constraints, and deployment best practices. 

Presales, FEED & Engineering Design 

• Worked closely with Sales and Presales teams, producing load schedules, control schematics, and technical documentation to support bid submissions and compliant solution design. 

• Supported FEED (Front-End Engineering Design) and executed EPIC (Engineering, Procurement, Installation & Commissioning) projects for smart building, automation, and electrical systems. 

• Designed control panel architectures, including panel CNC layouts, wiring diagrams, and internal arrangements aligned with country-specific electrical regulations

• Prepared protection device schedules (MCBs, MCCBs, relays, surge protection devices) to ensure safe, standardized, and compliant panel production. 

Production Engineering, Manufacturing & QA/QC 

• Acted as production in-charge for workshop manufacturing, issuing job cards to technicians for panel fabrication based on country-wise standards and project requirements. 

• Oversaw panel assembly, testing, and validation, ensuring compliance with approved drawings, specifications, and QA/QC procedures. 

• Uploaded, tested, and validated firmware on microcontrollers to qualify products prior to production release. 

• Prepared and issued certified test reports for every control panel and module to secure:

- Dubai Chamber of Commerce export approvals
- Country of Origin certification for GCC deployments

• Enforced QA/QC controls across production, testing, and dispatch stages.  

Systems, Protocols & Programming 

• Designed, programmed, and commissioned automation protocols including: -

- DMX, DALI, RS485, Qlite Protocol (QL-Net), M-Bus, S-Bus 

- BACnet integration for GRMS, HVAC, and BMS environments 

• Developed custom GUI designs, UI/UX for operator and end-user interfaces, improving usability and system acceptance. 

• Designed control panels in line with country-specific electrical regulations, ensuring compliance across multiple GCC markets.

• Performed firmware flashing, OTA updates, and validation on Atmel AVR / AVR32–based controllers using AVR Studio, ensuring system stability, version control, and production readiness. 

Testing, Remote Support & Regional Delivery 

• Led system testing, remote technical support, advanced troubleshooting, and programming for live deployments. 

• Delivered projects across UAE, Oman, Bahrain, Kuwait, and Qatar for:

- Oil & Gas: Kuwait Petroleum Corporation (KPC), ADNOC, Petroleum Development Oman (PDO), Bahrain Petroleum Company (BAPCO)

- Utilities: Kahramaa, DEWA

- Airports, hospitals, malls, hospitality, industrial, and government facilities

• Traveled extensively across the MEA region to support FAT/SAT, commissioning, partner training, workshops, and critical project recoveries, strengthening regional partner capability and customer trust. 

Key Achievements

• Supported the introduction and regional rollout of the QLITE brand, contributing to structured market entry across GCC markets. 

• Delivered FEED and EPIC projects across oil & gas, utilities, and large-scale infrastructure in multiple MEA countries 

• Standardized control panel design, production, testing, and compliance practices across GCC, improving delivery consistency and regulatory acceptance. 

• Secured Dubai Chamber of Commerce export approvals through structured testing and certification documentation. 

• Enhanced product reliability through firmware validation, OTA updates, and R&D-driven improvements. 

• Expanded regional adoption by delivering on-site support, training, and commissioning leadership across MEA. 

• Acted as technical and production in-charge for panel manufacturing, testing, commissioning, and deployment, ensuring consistent delivery quality and client satisfaction.