⚡ Energy Savings, 🛢️ Oil & Gas, 🏭 Industrial, 🌍 Global Reach, 🏥 Healthcare, ✈️ Airports, 💻 Data Centers, 🚇 Transport, 🏢 Commercial, 🏠 Residential

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Work experience

Independent Consultant (Freelancing) – Smart Buildings, ELV/ICT, IoT & Sustainability, Doha, Qatar (EMEA, APAC) | June/2025 – Present 

• Advising selected system integrators, distributors, developers and start-ups in Qatar and the GCC on Smart Buildings, ELV/ICT, BMS, security and IoT portfolios, with a focus on commercial viability, scalability and long-term service models.

• Leading solution strategy and design reviews for hospitality, residential and commercial projects, covering KNX, DALI-2, D4i, BLE, Zigbee and hybrid architectures, and converting them into optimized BOQs, value-engineered designs and competitive techno-commercial proposals.

• Partnering with start-ups and manufacturers to finalize and refine smart building products, evaluate feature sets vs. customer needs, and position their portfolios for the right market segments, channels and pricing tiers.

• Designing Go-to-Market (GTM) playbooks and forecasting models that help partners define target verticals, value propositions, pricing logic, channel strategy and realistic revenue pipelines, improving sales focus, hit-rate and capacity planning.

• Delivering targeted trainings and workshops on KNX, BMS/GRMS, lighting control, DALI-2/D4i, BLE/Zigbee wireless and integrated security, explicitly linking technical capabilities to energy-saving strategies, Net Zero roadmaps, ESG narratives and lifecycle cost reduction for end customers.

• Providing strategic input on portfolio and product roadmap priorities by analyzing customer feedback, competitor landscapes, regulatory trends and technology roadmaps, ensuring offers are differentiated, compliant and future ready. 

• Conducting research and analysis using surveys, interviews and secondary data, collecting market insights and building quantitative and qualitative evidence to support decisions on GTM, pricing, product-market fit and partner strategy.

•  Writing articles and thought-leadership posts on LinkedIn on latest trends in Smart Buildings, IoT, Net Zero, ESG and digitalization, positioning myself and my partners as trusted advisors in the industry. 

• Building practical frameworks and toolkits (checklists, templates, scorecards) for project governance, risk management, partner enablement and sustainable portfolio growth, and using them in real consulting engagements. 

• In parallel, pursuing a Doctor of Business Administration (DBA), strengthening capabilities in market economics, managerial accounting, valuation, digital marketing, quantitative and qualitative research, business intelligence tools and international project management, and applying these skills directly in consulting and strategy work. 

Legrand

Projects Manager Applications Engineering- for EMEA, LATAM & APAC (Hybrid) - Doha- Qatar

 Core Responsibilities:

• Directed applications engineering, project and Portfolio management for smart building, lighting control, AV, and IoT projects across airports, healthcare, hospitality, and government facilities.

• Led applications engineering, project, and portfolio management for smart building, lighting control, AV, and IoT projects across airports, healthcare, hospitality, and government facilities. 

• Planned, monitored, and executed full program and project lifecycles using MS Project, ensuring on-time delivery, milestone tracking, and resource optimization. 

• Owned P&L responsibilities across multi-regional portfolios, managing CAPEX/OPEX budgets, ROI performance, and aligning spend with strategic business objectives. 

• Developed and monitored KPIs to measure program success, partner adoption, delivery performance, and customer satisfaction, reporting results directly to executive leadership. 

• Reported directly to the Vice President (Netherlands HQ) and collaborated with R&D and Product Management teams in Toronto, Texas, and France to align regional market needs with global product innovation.

• Acted as the first point of contact for Salesforce partner tickets, assigning cases, resolving Level 3 escalations, and managing Jira and Confluence portfolios to maintain strong partner satisfaction. 

• Managed Jira project portfolios, assigning, tracking, and closing project issues across multiple international deployments. 

• Issued and administered BACnet/AV licenses globally, maintained compliance records, and upgraded legacy projects to ensure long-term operability.

• Monitored and maintained international cloud servers, safeguarding system health, uptime, and cybersecurity compliance.

•  Partnered with Sales, Marketing, and Business Development teams to co-develop bid-winning technical solutions for multimillion-dollar tenders. 

• Delivered partner enablement programs through training, certifications, and workshops across EMEA, LATAM, and APAC, driving adoption and raising delivery standards. 

• Oversaw the end-to-end project lifecycle — from pre-sales design and BOQ preparation through engineering, installation, commissioning, and final handover. 

• Conducted weekly sales and project pipeline reviews with the Vice President using Salesforce tools, covering new bids, active opportunities, technical escalations, and successfully closed projects. 

Subject Matter Expertise 

• DALI-2, Zigbee, Green bus, GRMS, Wattstopper + & KNX Systems – Advanced knowledge in design, programming, commissioning, and lifecycle management of interoperable lighting and building automation systems.

• GreenBus Protocols & Smart Integration – Skilled in applying energy-efficient communication protocols (GreenBus, DALI 2, Zigbee, Modbus, MQTT) for scalable smart ecosystems. 

• People Counting & GRMS – Experience integrating occupancy/people-counting solutions with GRMS to enhance energy efficiency, comfort, and safety. 

• Lighting Control & Energy Savings – Delivered enterprise rollouts of IoT-based lighting control systems with 40%+ energy savings and 30% ROI. 

• Wattstopper+ Product Suite – Proficient in Wattstopper Plus, Encelium X, DALI Magic, LMCS, and advanced lighting platforms, enabling Tier-3 global support and partner training. 

• Applications Engineering & Product Development – Collaborated with R&D, Product Management, and Quality teams to validate and launch products compliant with ISO/IEC/CSA standards. Involved in internal products testing, obtaining certification from international Alliances such as Digital Illumination Interface Alliance, 

CSA-IOT - Connectivity Standards Alliance, ioXt internet of secure things, PICS, CE, BIS Etc,. 

• Global Training & Enablement – Designed and delivered workshops, certifications, and enablement programs across EMEA, LATAM, and APAC, raising technical adoption and ecosystem maturity.

Key Achievements

• Achieved $8M in international sales growth (2022–2025) by combining strategic planning, technical expertise, and partner trust-building.

• Pioneered Legrand’s first-ever 5G wireless IoT retrofit at Hong Kong International Airport (T1–T4 & Departure Hall), achieving 85% energy savings using DALI, Zigbee, BACnet, and IoT integrations.

• Delivered Hong Kong Government EMSD healthcare projects (Phase 1 & 2), covering 35+ hospitals, integrating IoT, HVAC, AV, fire, and lighting systems — 40% energy savings.

• Led smart infrastructure deployment at Amazon (Zola, Cape Town), Facebook (South Africa), and Apple (Denmark) data centres — achieving up to 40% energy savings with redundant servers and CCT lighting controls.

• Upgraded Eindhoven Metro Station (Netherlands) from Osram LMS to Legrand Encelium X — integrated DALI, Zigbee, DMX, people-counting, BACnet, HVAC, AV & fire systems — 45% energy savings.

• Delivered 400+ smart building projects globally (valued at $500M+) across EMEA, LATAM & APAC from (2012-2025)

• Recognized with 24+ LinkedIn client/partner recommendations for technical leadership and delivery excellence.

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CADD Emirates 

Project Manager ELV/ICT, Smart Buildings -Doha- Qatar

 Core Responsibilities:

• Managed end-to-end implementation and turnkey delivery of ELV/ICT and smart control solutions across commercial towers, corporate offices, and 5-star luxury hotels.

• Directed design, engineering, procurement, installation, and commissioning of:

Lighting Control (DALI, KNX, DMX, Modbus, BACnet)

-- GRMS (Guest Room Management Systems)

-- SMATV, IPTV, HSIA (High-Speed Internet Access), and Room Media Systems

-- Audio-Video & BGM Systems

-- Structured Cabling & Networking

-- BMS & IP Telephony integrations

-- Integration with PMS and Lift Access Systems

• Designed and implemented satellite internet connectivity using ViaSat to provide network redundancy and ensure uninterrupted service continuity in hospitality and commercial projects.

• Executed high-risk retrofit projects in live/occupied environments with zero downtime, e.g., Ritz-Carlton Doha (374 guest rooms automated via KNX, BACnet & NETx middleware).

• Acted as Tier 3 technical escalation point during commissioning, providing advanced troubleshooting and partner-level support to resolve critical integration and system stability issues.

• Provided custom integration and optimization solutions, ensuring compliance with ISO, MOI, and ADMCC safety standards.

• Led and managed multidisciplinary teams of project engineers, senior project engineers, supervisors, and support engineers, ensuring delivery excellence and mentoring junior staff.

• Coordinated with Sales and Business Development teams for solution design, presales proposals, tender preparation, and compliance submissions for new projects.

• Administered projects under FIDIC contracts, aligning risk, scope, and delivery with international EPC and infrastructure standards.

• Contributed to Front-End Engineering Design (FEED), ensuring early-stage system architecture supported lifecycle performance and compliance.

• Conducted regular site inspections, toolbox talks, and QA/QC reviews with HSE teams to maintain safety compliance.

• Monitored project KPIs, schedules, and solution packages to ensure on-time and on-budget delivery.

• Interfaced with clients, consultants, and contractors to align technical solutions with both operational needs and contractual obligations.

Key Achievements

• Solved world-first integration challenges between Schneider Electric GRMS and Dormakaba Saflok Access Control, enabling seamless room automation and guest access.

• Leveraged BACnet, Messenger Lens, and NETx middleware to unify GRMS, PMS, IPTV, Fire, BMS, AV, and Lift Access systems into one fully automated hospitality ecosystem.

• Delivered the region’s largest smart hospitality retrofit — 374 guest rooms automated and 427 guest tablets designed with custom UI/UX for guest comfort, lighting, HVAC, IPTV, and media control.

• Implemented advanced KNX applications (lighting, HVAC, blinds, daylight harvesting, occupancy control, metering), achieving up to 60% energy savings.

• Successfully executed a $9M USD project on time and without incidents, despite high-risk retrofits in a live 5-star hotel environment.

• Nominated for the KNX Award 2019/2020 (International – Asia Category) by the KNX Association for energy efficiency and innovation. (Nomination)

• Coordinated 100+ project personnel and oversaw 2,000+ man-hours, ensuring ISO, MOI, and ADMCC compliance.

• Acted as Tier 3 technical lead during commissioning, resolving critical integration and stability issues beyond standard support levels.

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Prolite Controls Limited

Senior Technical Support Engineer In Charge, MEA-Dubai- UAE

 Core Responsibilities:

• Joined Prolite Controls at its inception and played a foundational role in shaping the company’s product portfolio and technical delivery strategy. 

• Finalized and built Prolite’s product portfolio by sourcing solutions from multiple OEMs, standardizing electrical codes and panel design standards, and aligning with international compliance frameworks.

• Worked closely with OEM R&D and support teams to customize and validate products, issue a KNX manufacturing ID, register solutions with the KNX Association, and secure ISO certification.

• Led commissioning and support of GRMS, KNX, and DMX projects, acting as site coordinator across multiple regional deployments.

•  Optimized firmware reliability and performance by assisting R&D in testing and reviewing technical reports, enhancing stability and ensuring products met market needs. 

• Delivered training programs and workshops for sales and technical engineers, boosting demo success and partner capability across the regional network. 

• Enabled regional distributors and partners through technical support and enablement initiatives, driving 40% growth in product adoption.

• Spearheaded client-to-R&D feedback loops, directly influencing the product roadmap for regional market fit. 

• Supervised installation teams and workshop execution, overseeing production, testing, commissioning, and on-site deployment while enforcing safety protocols and PPE compliance. 

Key Achievements

• Built the company’s first product portfolio by sourcing and standardizing solutions from multiple OEMs, laying the foundation for successful market entry. 

• Issued Prolite’s KNX Manufacturing ID and registered products with the KNX Association, giving the brand international recognition. 

• Secured ISO certification for product quality and operational excellence, ensuring compliance with global standards.

• Boosted regional product adoption by 40% through partner training, workshops, and technical enablement programs.

• Expanded Prolite’s partner network in the MEA region, building trust through reliable technical support, execution excellence, and project management delivery. 

• Played a pivotal role in R&D customization, optimizing firmware and system performance to meet regional market needs. 

• Acted as technical and project in-charge for production, testing, commissioning, and execution, ensuring seamless delivery and client satisfaction. 

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Quantran System Gulf LLC

Technical Support Engineer, MEA-Dubai- UAE

 Core Responsibilities:

• Led production and project engineering for lighting, GRMS, home automation, and electrical systems across UAE, Oman, Bahrain, Kuwait, and Qatar. 

• Supported FEED (Front-End Engineering Design) and executed EPIC (Engineering, Procurement, Installation & Commissioning) projects for smart building, automation, and electrical systems.

• Delivered projects for leading oil & gas, utilities, and government clients, including Kuwait Petroleum Corporation (KPC), ADNOC, Petroleum Development Oman (PDO), Bahrain Petroleum Company (BAPCO), Kahramaa, as well as hospitals, malls, airports, hospitality, industrial, and government facilities.

• Designed and commissioned automation protocols: DMX, DALI, RS485, Qlite Protocol, M-Bus, S-Bus, and implemented BACnet integration for GRMS, HVAC, and BMS systems. 

• Developed custom GUI designs for user interfaces, improving system usability. 

• Prepared certified test reports for every control panel and module to obtain Dubai Chamber of Commerce export approvals and Country of Origin certification for GCC deployments.

• Designed control panels in line with country-specific electrical regulations, ensuring compliance across multiple GCC markets.

• Tested and updated firmware/OTA using Atmel AVR Studio and firmware kits, ensuring reliability and up-to-date systems in field deployments.

• Coordinated with factory R&D and Quality teams to test, log issues, and implement corrective actions.

• Traveled extensively across GCC countries to deliver partner training, workshops, and on-site technical support, strengthening client relationships and partner enablement.

 Key Achievements

• Delivered FEED and EPIC projects across oil & gas (KPC, ADNOC, PDO, BAPCO), utilities (Kahramaa, DEWA), and large-scale infrastructure (airports, schools, hospitals, malls, industrial facilities).

• Standardized control panel design and compliance processes across GCC, ensuring ISO and country-specific certification.

• Secured Dubai Chamber of Commerce export approvals through structured test reporting for every panel and module.

• Enhanced product performance and stability via firmware validation, OTA updates, and R&D-driven improvements.

• Expanded regional adoption by traveling across GCC to deliver training, on-site support, and partner enablement, building long-term trust in Quantran systems.